Survival in Today's Market Demands Innovation
The Imperative Shift from Traditional to Modern Construction in the Building Industry
- Emphasis on transitioning from traditional to modern construction methods
- Digitalization before execution to anticipate problems
- Warning about builder losses under inflationary conditions
- Need for expert synergy to transform the industry
Ghasem Manafi, a construction industry professional, has underscored the necessity of moving from traditional methods to modern construction and digitalization before project execution, citing the country’s rich domestic resources for essential materials. He warned that continuing current practices under inflationary conditions will expose builders to significant losses.
According to SAMA, Ghasem Manafi, an active figure in the construction industry, stated in an interview today that transitioning from traditional methods to modern construction approaches is one of the fundamental and unavoidable priorities of the sector, given the current state of the country’s building industry.
Noting that Iran possesses substantial and notable resources for supplying raw materials and essential building products such as cement, ceramics, rebar, and other basic commodities, he said: “Despite these domestic capacities, what has kept us behind global standards is the continued reliance on traditional methods in the execution and management of construction projects. It is imperative that we align ourselves with the world’s latest technologies as quickly as possible.”
Modern Methods: A Solution to Reduce Costs and Time
The construction industry professional emphasized the need to adopt modern building techniques, noting that these methods not only significantly cut execution time but also contribute to more effective cost management. According to Manafi, utilizing cutting-edge global technologies and leveraging specialists across various disciplines enables optimal resource control and enhances the final quality of construction.
Digitalization: A Necessary Step Before Execution
Manafi identified digitalizing the construction site and digital planning prior to the start of physical work as one of the most critical strategies. He stressed: “Unfortunately, many projects are defined and executed without due attention to this aspect, whereas simulation and digital planning before construction allow for anticipating and preventing many operational problems and bottlenecks.”
He further referred to inflationary conditions and economic fluctuations, stating that resource waste in the construction industry is no longer acceptable in the current situation. Builders who persist with traditional methods will undoubtedly face heavy losses. From his perspective, moving toward modern construction and leveraging up-to-date technologies is not a choice but a necessity for survival and success in today’s market.
Expert Synergy: The Key to Successful Transformation
In conclusion, the construction industry professional highlighted the need for synergy among specialized and expert sectors alongside the adoption of modern methods. He noted that the country’s existing capacities, if properly managed and informed by global experiences, can transform the construction industry and prevent widespread losses in this field.




