We Build Buildings for Living, Not Merely for Selling

Alireza Banisadr, a developer and the CEO of Parsa Saazeh Construction Company, has called for a fundamental shift in Iran’s construction industry, stating that his company builds structures with durability and long-term habitation in mind. He voiced sharp criticism of fellow developers who, he said, produce buildings that require repairs within just two years of completion.

According to SAMA, Banisadr, in a specialized interview on the construction sector, highlighted his company’s track record during wartime and political crises, noting that Parsa Saazeh has consistently continued its operations under difficult conditions—a point of pride for him and his colleagues.

He explained that halting construction work during crises imposes enormous costs and causes significant delays. In such situations, he stressed, managers must be fully prepared both mentally and in terms of human resources. If the manager is the first to shut down the worksite or abandon the workplace, it is only natural that colleagues will lose the motivation and energy needed to carry on.

A Complete Change in the Construction Industry’s Roadmap

The construction industry veteran pointed to a complete transformation in the roadmap for building and development under current conditions. Unlike many other businesses—such as medical practices or knowledge-based companies—he said, every investment in this field follows a different path depending on its scale, type of investment, commitments, and ideals. He identified “durability” as the primary goal of Parsa Saazeh, emphasizing that it takes precedence over everything else for the company.

Criticism of Low-Quality Construction

In a candid critique, the CEO of Parsa Saazeh said that unfortunately, some colleagues in the construction industry are focused solely on finishing projects and making profits, rather than adhering to proper construction standards. He stressed that under the current wartime and crisis conditions, the financing models used before the war are no longer viable, and previous management methods will no longer be effective.

Building for Life, Not for Sale

When asked directly whether he builds buildings to sell or to live in, Banisadr replied: “We build buildings for living, because our core ideal is durability.” He pointed to century-old historic buildings in central Tehran that, after a simple renovation, still retain their freshness. In contrast, he noted, some buildings in the capital’s most affluent districts have required major repairs after only two years. He described this situation as “a betrayal of the construction industry and national resources,” while also highlighting the shortage of raw materials in the country.

Appreciation for Specialized Media

In closing, the CEO of Parsa Saazeh thanked SAMA media outlet, underscoring the importance of information dissemination in the current climate. He said that the construction industry and businesses in general have undergone fundamental changes, and the role of cyberspace and specialized media in providing information has become more vital than ever before.