Mazandaran Builders Summit Focuses on Investment and Construction Quality

Saeed Zarif, CEO of Sama Building Media Complex and head of the event, opened the first day of the 24th Builders, Developers and Designers Summit and Exhibition by stating that the goal of this edition is to create direct dialogue between the private sector, managers and decision-makers, and to connect specialized content with the exhibition, negotiation and networking.

According to Sama, Zarif began his remarks by welcoming the managers, builders, developers, investors, architects and construction industry professionals who had traveled to Mazandaran from across the country. He explained that holding the second edition of this event in Mazandaran was planned based on the province’s extensive capacities in housing, tourism, investment and the execution of diverse construction projects.

Changing Demand Patterns and the Need to Focus on Construction Quality

Referring to the shift in demand patterns and the type of investment in Mazandaran in recent years, he said these developments have created new opportunities for builders, developers and investors on the one hand, and on the other hand have increased the need for more serious attention to construction quality, architecture, infrastructure, the environment, operation and the real needs of the region.

Zarif announced the theme of this edition as “Mazandaran; From Travel Destination to Living and Investment Destination” and said: “We have tried to create a space in which real experiences are expressed, construction industry issues are raised transparently, and direct dialogue is formed between the private sector, managers and decision-makers.” According to him, development, tourism and mixed-use projects, financing methods, construction quality, cost control, branding, sales and project operation were among the topics of the two-day program.

The Exhibition as a Core Pillar of the Summit

The head of the event emphasized that the exhibition is not a side section of the summit but is considered one of its main pillars. In this section, construction projects and investment opportunities were introduced alongside technologies, materials and services of the construction industry, so that visitors, in addition to attending speeches and panels, would have the opportunity for direct conversation with companies, project owners and groups present at the exhibition.

The Role of Media in the Construction Industry

Regarding the role of media in the construction industry, he said that Sama, after more than two decades of media activity and after holding more than 150 specialized events, has tried not to be merely a narrator of industry events. In his view, media can turn an important issue into a current and a dialogue, bring influential people together, and pave the way for communication between knowledge, experience, capital and execution.

Zarif expressed hope that each participant, at the end of the two-day event, would leave the summit with a new idea, an effective connection or a more serious decision, adding that if such a thing happens, the event has achieved its main goal. In conclusion, he thanked the speakers, sponsors, exhibitors, managers and officials present, the Araz Hotel complex, his colleagues at Sama media, and also the national and provincial managers who played a role in shaping and executing the program.